Korean slang profile

아재슈머

ajaesyumeo

A middle-aged male consumer actively spending on himself, including fashion and beauty.

Expanded form: 아재 + 컨슈머(consumer)아재 + 컨슈머(consumer) (middle-aged man + consumer)
Other spellings: —
Earliest source found: Nov 30, 2017
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
아재슈머를 겨냥해 중년 남성용 화장품 체험 행사가 열렸다.
A cosmetics trial event for middle-aged men targeted 아재슈머.

02Documented history

November 2017The National Institute of Korean Language’s 2017 new-word survey report includes a separate headword and explanation.[1]

03Origin & word formation

The National Institute of Korean Language’s 2017 new-word survey report explains this expression’s meaning and usage. Who created it and when it was first used could not be established.

Evidence for the origin explanationMedium

The report's headword, definition, and context were compared directly. Dates of older articles it cites were not copied without checking the originals. The evidence date is the publication date in the report's colophon.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2017년 신어 조사 (국립국어원)Published Nov 30, 2017Original source checked Nov 14, 2026