Korean slang profile

버라이어티 가격 전략

beoraieoti gagyeok jeollyak

A strategy of setting different prices for the same product depending on time, place, distribution channel, or other conditions.

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
버라이어티 가격 전략 때문에 같은 방도 예약 조건에 따라 가격이 달랐다.
Because of 버라이어티 가격 전략, the same room had different prices depending on the booking conditions.

January 2024대한민국 정책브리핑 explained that prices vary by time and place, increasing the emphasis on the most suitable price rather than the lowest one.[1]

The meaning and usage were checked in a source from 대한민국 정책브리핑. Who first used it and when could not be established.

Evidence for the origin explanationMedium

The explanation and usage were checked directly in the source. The circumstances of its earliest use and earlier evidence need further verification.

Original titles and links are preserved. An English translation does not replace the original source.