Korean slang profile

브레인롯

beureinrot

A figurative expression for feeling mentally dulled after excessive viewing of meaningless or sensational online content.

Expanded form: Not documented
Other spellings: 브레인 롯, 뇌썩음
Earliest source found: Dec 20, 2024
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
짧은 영상만 계속 넘겼더니 브레인롯이라는 말이 떠올랐다.
After endlessly scrolling through short videos, 브레인롯 came to mind.

02Documented history

December 2024동아일보 introduced the meaning and usage of this expression.[1]
November 2025동아사이언스 discussed it in connection with excessive social-media consumption and explained that it is not a medical diagnosis.[2]

03Origin & word formation

동아일보 introduced it in 2024 as a term for excessive consumption of online content. 동아사이언스 explained in 2025 that the expression is not a medical diagnosis.

Evidence for the origin explanationMedium

The meaning and usage were checked in the source. When it was first used and how it spread need further comparison.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

‘스템브리오’ ‘히트돔’ ‘브레인롯’… 올해 과학계가 주목한 단어들 (동아일보)Published Dec 20, 2024Original source checked Nov 13, 2026
숏폼 중독에서 벗어날 수 있을까…인터랙티브로 보는 '브레인롯'의 과학 (동아사이언스)Published Nov 11, 2025Original source checked Nov 13, 2026