Korean slang profile
불안마케팅
bulanmaketing
Anxiety-exploiting marketing
Selling products or services by excessively stimulating consumers’ anxieties.
- Expanded form
- 불안 + 마케팅불안 (anxiety) + 마케팅 (marketing)
- Other spellings
- —
- Earliest source found
- 2010
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
광고가 필요 이상으로 걱정을 키우는 불안마케팅은 아닌지 살펴봤다.
I checked whether the ad was 불안마케팅 that heightened worry unnecessarily.
02Documented history
- 2010The National Institute of Korean Language’s 2009 new-word collection lists the headword “불안마케팅” and its definition.[1]
03Origin & word formation
This expression was checked in the National Institute of Korean Language’s 2009 new-word collection. The collection defines a sales technique excessively stimulating consumers’ anxiety. Who first used it and when have not been verified.
Evidence for the origin explanationHigh
The headword and definition in the 2010 collection were checked. The original re-quoted articles were not directly opened, so their dates were not used as firstSeen. The original coinage and path of spread remain unverified.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 2009년 신어 자료집 (국립국어원·전주대학교 한국어문화원)Published 2010Original source checked Nov 14, 2026