Korean slang profile
뒷광고
dwitgwanggo
Promotion that hides its advertising nature or misleads consumers into believing it is not advertising.
Promotion that hides its advertising nature or misleads consumers into believing it is not advertising.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Sep 27, 2024
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
추천 영상이 뒷광고였다는 사실을 알고 신뢰가 떨어졌다.
I lost trust after learning that the recommendation video was 뒷광고.
02Documented history
- September 2024이투데이 introduced the meaning of this expression and its use in consumption and everyday life.[1]
03Origin & word formation
The meaning and usage were checked in a source from 이투데이. Who first used it and when could not be established.
Evidence for the origin explanationMedium
The explanation and usage were checked directly in the source. The circumstances of its earliest use and earlier evidence need further verification.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- [이투데이 말투데이] 만이불일(滿而不溢)/뒷광고 (이투데이)Published Sep 27, 2024Original source checked Nov 13, 2026