Korean slang profile

호광킹

hogwangking

Someone considered especially likable among people appearing in advertisements.

Expanded form: 호감형 광고 킹호감형 광고 킹 (king of likable advertising figures)
Other spellings: —
Earliest source found: Dec 5, 2012
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
광고마다 편안한 인상을 준다며 호광킹이라고 불렀어.
They called the person 호광킹 for leaving a friendly impression in every ad.

02Documented history

2012-12-05“2012년 신어 자료집”, published by the National Institute of Korean Language, included the headword and definition.[1]

03Origin & word formation

The National Institute of Korean Language’s “2012년 신어 자료집” lists the expression and explains its meaning. It describes it as a shortened form of “호감형 광고 킹”. Its original creator and exact date of creation have not been verified.

Evidence for the origin explanationMedium

The headword, definition, and examples of usage on PDF page 67 were directly compared. This is based on a single collection; the older article texts quoted there were not directly checked. The earliest verified date is the collection’s publication date, given on the copyright page on PDF page 70.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2012년 신어 자료집 — PDF 67쪽 (국립국어원)Published Dec 5, 2012Original source checked Nov 14, 2026