Korean slang profile
내러티브 자본
naereotibeu jabon
The idea that a company’s or individual’s stories and narratives become assets creating competitiveness.
The idea that a company’s or individual’s stories and narratives become assets creating competitiveness.
- Expanded form
- Not documented
- Other spellings
- 내러티브자본
- Earliest source found
- Dec 13, 2021
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
브랜드의 이야기가 내러티브 자본이 된다는 설명을 들었어.
I heard an explanation of a brand’s story becoming narrative capital.
02Documented history
03Origin & word formation
The supplemental policy publication explains it as the idea that a firm personal story becomes a competitive advantage for companies and individuals. Who first used it and when could not be established.
Evidence for the origin explanationMedium
The explanation and usage were compared directly with the evidence. Who first coined it and when it was first used could not be established.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 특집 - 포스트 코로나 시대 미리 보는 2022년 (정책주간지 공감)Published Dec 13, 2021Original source checked Nov 13, 2026
- [신년기획] 2022년 사회 트렌드로 본 부동산 시장 전망 (대한경제)Published Jan 3, 2022Original source checked Nov 13, 2026