Korean slang profile

납치광고

napchigwanggo

Online advertising that forces users onto unwanted advertising screens or makes leaving difficult.

Expanded form: Not documented
Other spellings: 납치 광고
Earliest source found: May 8, 2026
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
닫아도 다시 열리는 납치광고 때문에 글을 읽기 어려웠다.
납치광고 that reopened even after I closed it made the article hard to read.

02Documented history

May 2026이투데이 introduced the meaning and usage of this expression.[1]

03Origin & word formation

이투데이 described advertising that traps users through autoplay, repeated new windows, and nonworking close buttons. Who first used the expression and when could not be established.

Evidence for the origin explanationMedium

The meaning and usage were checked in the source. When it was first used and how it spread need further comparison.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

[이투데이 말투데이] 유사자연향(有麝自然香)/납치광고 (이투데이)Published May 8, 2026Original source checked Nov 13, 2026