Korean slang profile

노노 포미족

nono pomijok

People seeking to live younger than their age and spending boldly on products offering personal value and satisfaction.

Expanded form: 노(no) + 노(老) + FORME + 족노(no) + 노(老) + FORME + 족 (no + old + FORME + group)
Other spellings: —
Earliest source found: Nov 30, 2018
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
자신의 취향과 만족을 중시하는 중년 소비자를 노노 포미족이라고 소개했다.
Middle-aged consumers valuing their tastes and satisfaction were described as 노노 포미족.

02Documented history

November 2018The National Institute of Korean Language’s 2018 new-word survey report includes a separate headword and explanation.[1]

03Origin & word formation

The National Institute of Korean Language’s 2018 new-word survey report explains this expression’s meaning and usage. Who created it and when it was first used could not be established.

Evidence for the origin explanationMedium

The report's headword, definition, and context were compared directly. Dates of older articles it cites were not copied without checking the originals. The evidence date is the publication date in the report's colophon.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2018년 신어 조사 (국립국어원)Published Nov 30, 2018Original source checked Nov 14, 2026