Korean slang profile

파이 세대

pai sedae

Young consumers valuing individuality, self-development, and experiences available in the present.

Expanded form: PIE: personality·invest in myself·experiencePIE: personality·invest in myself·experience
Other spellings: —
Earliest source found: Dec 10, 2019
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
경험과 자기계발에 돈을 쓰는 소비자를 파이 세대라고 소개했다.
Consumers spending on experiences and self-development were described as 파이 세대.

02Documented history

December 2019The National Institute of Korean Language’s 2019 new-word survey report includes a separate headword and explanation.[1]

03Origin & word formation

The National Institute of Korean Language’s 2019 new-word survey report explains this expression’s meaning and usage. Who created it and when it was first used could not be established.

Evidence for the origin explanationMedium

The report's headword, definition, and context were compared directly. Dates of older articles it cites were not copied without checking the originals. The evidence date is the publication date in the report's colophon.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2019년 신어 조사 (국립국어원)Published Dec 10, 2019Original source checked Nov 14, 2026