Korean slang profile

페어 플레이어

peeo peulleieo

Someone who seeks fair and proper standards in work, consumption, and other areas, or an expression for that attitude.

Expanded form: Not documented
Other spellings: 페어플레이어
Earliest source found: Dec 31, 2019
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
브랜드의 사회적 책임까지 따져 보는 페어 플레이어가 늘고 있다.
More fair players are considering brands’ social responsibility too.

02Documented history

December 2019여성동아 introduced it as a trend seeking fairness in work, housework, and consumption.[1]
January 2020연합뉴스 presented it as a 2020 consumer trend forecast keyword.[2]

03Origin & word formation

여성동아 introduced it as a consumer trend valuing fair compensation, shared responsibilities, and brands’ positive influence. It also appears in 연합뉴스’s 2020 keyword list. Who first used it and when could not be established.

Evidence for the origin explanationMedium

The explanation in the body of the source was checked, but the first user could not be identified.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2020 TREND KEYWORD (여성동아)Published Dec 31, 2019Original source checked Nov 13, 2026
[포토무비] '멀티페르소나' '업글인간'…키워드로 본 2020년 트렌드 (연합뉴스)Published Jan 6, 2020Original source checked Nov 13, 2026