Korean slang profile
플레이슈머
peulreisyumeo
A consumer seeking fun and play in shopping or using services.
A consumer seeking fun and play in shopping or using services.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Not verified
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
나에게 맞는 향을 직접 찾아보는 체험 매장이 플레이슈머의 관심을 끌었다.
A hands-on store where customers find their own scent caught 플레이슈머's interest.
02Documented history
- Time unconfirmedThe source shows this expression's meaning and usage.[1]
03Origin & word formation
패션인사이트 describes a blend of ‘플레이(play)’ and ‘컨슈머(consumer)’, introducing consumers seeking distinctive, enjoyable experiences. Who first used it and when could not be established.
Evidence for the origin explanationMedium
The meaning and formation were checked in a 2016 lifestyle forecast article. The date was omitted because publication-date metadata is absent.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 1인 미디어, 덕밍아웃, 슈퍼 피트니스 시대가 온다 (패션인사이트)Original source checked Nov 14, 2026