Korean slang profile

라스트핏 이코노미

raseuteupit ikonomi

A consumer trend emphasizing satisfaction through the final moments of delivery, travel, or purchasing.

Expanded form: Not documented
Other spellings: —
Earliest source found: Dec 31, 2019
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
문 앞까지 편하게 받는 서비스는 라스트핏 이코노미의 한 사례다.
A service delivering conveniently to your door is an example of the last-fit economy.

02Documented history

December 2019여성동아 explained it as emphasizing satisfaction at the end of delivery, travel, and purchase journeys.[1]
January 2020연합뉴스 included it in a list of forecast keywords for 2020 consumer trends.[2]

03Origin & word formation

여성동아 introduced it as a keyword from the reference book ‘트렌드 코리아 2020’, explaining it as optimizing satisfaction at the final moment. The first coiner and time of use were not separately established.

Evidence for the origin explanationMedium

The explanation in the body of the source was checked, but the first user could not be identified.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

2020 TREND KEYWORD (여성동아)Published Dec 31, 2019Original source checked Nov 13, 2026
[포토무비] '멀티페르소나' '업글인간'…키워드로 본 2020년 트렌드 (연합뉴스)Published Jan 6, 2020Original source checked Nov 13, 2026