Korean slang profile
스포츠마케팅
seupocheumaketing
Sports marketing
Marketing that promotes companies and products through athletes or events, or treats sport itself as a product.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- May 21, 1998
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
발표에서 대회 후원을 스포츠마케팅의 사례로 들었다.
In my presentation, I gave event sponsorship as an example of 스포츠마케팅.
02Documented history
No history documented.
03Origin & word formation
An 전자신문 article dated 1998-05-21 introduced this expression and the relevant usage. The first user and time have not been verified.
Evidence for the origin explanationMedium
The independent spelling and definition in one article of the time were directly read. Its checked publication date is not the date of coinage or first popularity, and the extent of popular spread was not verified.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- <웨이브> 스포츠 마케팅 (전자신문)Published May 21, 1998Original source checked Nov 15, 2026