Korean slang profile

토끼굴 효과

tokkigul hyogwa

Becoming progressively absorbed in a particular topic or more sensational content by following online recommendations.

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
짧은 영상 하나에서 시작해 한참을 보다가 토끼굴 효과를 실감했다.
Starting with one short video and watching for ages made me feel the 토끼굴 효과.

September 2024이투데이 introduced the meaning of this expression and its use in consumption and everyday life.[1]

The meaning and usage were checked in a source from 이투데이. Who first used it and when could not be established.

Evidence for the origin explanationMedium

The explanation and usage were checked directly in the source. The circumstances of its earliest use and earlier evidence need further verification.

Original titles and links are preserved. An English translation does not replace the original source.