Korean slang profile
원투원 마케팅
wontuwon maketing
Individualized customer marketing
Marketing that varies products or services according to each individual customer’s preferences and characteristics.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Oct 20, 1998
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
매장은 고객별 취향을 살핀 원투원 마케팅을 구상했다.
The shop planned 원투원 마케팅 based on each customer’s preferences.
02Documented history
No history documented.
03Origin & word formation
An 전자신문 article dated 1998-10-20 introduced this expression and the relevant usage. The first user and time have not been verified.
Evidence for the origin explanationMedium
The independent spelling and definition in one article of the time were directly read. Its checked publication date is not the date of coinage or first popularity, and the extent of popular spread was not verified.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- <웨이브> 원투원 마케팅 (전자신문)Published Oct 20, 1998Original source checked Nov 15, 2026