Korean slang profile
블레임룩
beulleimnuk
A phenomenon where products worn or used by a publicly criticized person draw attention through news coverage and affect sales.
A phenomenon where products worn or used by a publicly criticized person draw attention through news coverage and affect sales.
- Expanded form
- blame + lookblame + look
- Other spellings
- —
- Earliest source found
- Jan 10, 2021
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
그 칼럼은 논란 속 옷이 뜻밖에 관심을 받는 블레임룩 현상을 다뤘어.
The column covered the blame-look phenomenon, where clothing unexpectedly attracts attention amid controversy.
02Documented history
- January 2021패션비즈 explained the word’s formation and the phenomenon of attention focusing on products worn by criticized people.[1]
03Origin & word formation
패션비즈 explains it as combining ‘blame’ with ‘look’, referring to appearance. The first user could not be identified; the article’s claims about legal responses are separate from the expression’s meaning.
Evidence for the origin explanationMedium
An explanation or context showing the meaning was checked, but the available evidence does not establish the first user.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 블레임 or 클레임 (패션비즈)Published Jan 10, 2021Original source checked Nov 13, 2026