Korean slang profile

드뮤어룩

deumyueoruk

A style expressing restrained elegance through calm colors and neat clothes with fewer flashy decorations.

Expanded form: Not documented
Other spellings: 드뮤어 룩, Demure look
Earliest source found: Sep 14, 2024
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
베이지 니트와 데님으로 차분한 드뮤어룩을 입었어.
I wore a calm 드뮤어룩 with a beige sweater and denim.

02Documented history

2024-09-14Allure Korea introduced a calm, neat style and the meaning of demure.[1]
Publication date unverifiedFashionN used the style name for an outing outfit in subdued color combinations.[2]

03Origin & word formation

Allure Korea explains demure as quiet and reserved and reports that it became a trend keyword through beauty creator Jools Lebron. A 2025 FashionN article also uses it for neatly coordinated outfits. The original video and when the name was first coined were not directly compared.

Evidence for the origin explanationMedium

The meaning and usage were checked directly in the article. Who first named it and when it was first used need separate verification. No date is given for sources without date metadata.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

올가을 트렌드로 떠오른 '조용한 데님'룩이 있다고? | 얼루어 코리아 (allure Korea) (얼루어 코리아)Published Sep 14, 2024Original source checked Nov 12, 2026
패션엔 :: 손연재, 예쁜 엄마의 여름 단아미! 옷 태나는 화이트&블랙 모던 클래식 드뮤어룩 (패션엔)Original source checked Nov 12, 2026