Korean slang profile

물성매력

mulseong maeryeok

The appeal of tangible experiences

A tendency to value seeing, touching, and experiencing physical things even in a digital environment.

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
온라인 사진보다 직접 만져 보는 물성매력이 좋더라.
I preferred experiencing its texture in person to just looking at online photos.
Quoted from a source
여전히 남아있는 물성의 매력[1]
The charm of physical properties still remains
English translation by Julimmal.

2025-01-17In What Are the Emerging Trend Keywords in 2025?, we introduced the meaning of this expression and consumption trends.[1]

Korea Policy Briefing describes a consumption trend valuing the sensory experience of physical objects. Who coined the term has not been verified.

Evidence for the origin explanationMedium

The explanation is explicit but relies on one source. Who first used the term has not been verified.

Original titles and links are preserved. An English translation does not replace the original source.