Korean slang profile
나우족
naujok
Financially comfortable women in their 40s and 50s who actively spend on self-care and their own tastes.
Financially comfortable women in their 40s and 50s who actively spend on self-care and their own tastes.
- Expanded form
- 뉴 올드 위민new old women
- Other spellings
- —
- Earliest source found
- Oct 14, 2025
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
자신을 위한 여행과 취미에 투자하는 나우족의 소비가 소개됐어.
It introduced consumption by 나우족 investing in travel and hobbies for themselves.
02Documented history
- October 2025이투데이 introduced the meaning and usage of this expression.[1]
03Origin & word formation
A combination of the abbreviation of ‘new old women’ and 족 (group). A 2025 이투데이 column explains it as middle-aged female consumers actively engaged in self-care. Who first coined it and when could not be established.
Evidence for the origin explanationMedium
The abbreviation’s explanation and usage were checked directly, but who first coined it and when it was first used could not be established.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- [이투데이 말투데이] 일일삼성(一日三省)/나우족 - 이투데이 (이투데이)Published Oct 14, 2025Original source checked Nov 13, 2026