Korean slang profile

라방

rabang

A livestream

Short for 라이브 방송. The verified article uses it for a live broadcast that introduces and sells products while interacting with viewers.

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
오늘 저녁에 라방 한다고 공지가 떴어.
An announcement says there's a livestream this evening.
Quoted from a source
언택트 시대를 맞아 유통업계 라이브 방송(이하 라방)의 대상과 범위가 확대되고 있다.[1]
In the era of reduced face-to-face contact, retailers are expanding the subjects and scope of their live broadcasts, or 라방.
English translation by Julimmal.

September 2020In the era of reduced face-to-face contact, retailers are expanding the subjects and scope of their live broadcasts, or 라방.[1]
April 2022Kyunghyang Shinmun: “‘Live broadcasting’ (라방) is becoming established as a distribution company’s main product sales method.”[2]

Short for “라이브 방송.” The 2020 source from EToday explicitly gives this explanation. Who first used it and when have not been verified.

Evidence for the origin explanationHigh

The explanation is explicit in the sources, and at least two sources use the same meaning. When it was first used is unknown.

Original titles and links are preserved. An English translation does not replace the original source.