Korean slang profile
특화 생존
teukhwa saengjon
A consumer and management trend asserting that competitive survival requires focusing on a specific customer group’s needs rather than products that are acceptable to everyone.
A consumer and management trend asserting that competitive survival requires focusing on a specific customer group’s needs rather than products that are acceptable to everyone.
- Expanded form
- Not documented
- Other spellings
- 특화생존
- Earliest source found
- Dec 31, 2019
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
작은 가게는 한 분야에 집중하는 특화 생존 전략을 택했다.
The small shop chose a survival strategy focused on specializing in one area.
02Documented history
03Origin & word formation
여성동아 explains that specialization becomes a condition for survival as firmly satisfying a selected few grows important. It also appears in 연합뉴스’s keyword list. The first coiner and time could not be established.
Evidence for the origin explanationMedium
The explanation in the body of the source was checked, but the first user could not be identified.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 2020 TREND KEYWORD (여성동아)Published Dec 31, 2019Original source checked Nov 13, 2026
- [포토무비] '멀티페르소나' '업글인간'…키워드로 본 2020년 트렌드 (연합뉴스)Published Jan 6, 2020Original source checked Nov 13, 2026