Korean slang & trends · 86

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• 신토불이sintobuliCrisis-era wordplay about lying lowHere, a variant usage during the foreign-exchange crisis meaning to lie flat with one’s body close to the ground.
• 시성비siseongbiA consumer criterion emphasizing less time spent or greater efficiency within the same time.A consumer criterion emphasizing less time spent or greater efficiency within the same time.
• 시티 캠핑siti kaempingCamping enjoyed close to a city.Camping enjoyed close to a city.
• 67six-sevenThe six-seven memeAn internet catchphrase pronounced “six-seven.” It has no fixed meaning and is used as a reaction or a way of joining in on a shared trend.
• 시야장애석siyajangaeseokObstructed-view seatA stadium or performance seat with an obstructed view of the stage or whole playing area.
• 슬립맥싱sleepmaxxingTrying to optimize sleepA lifestyle trend of closely managing sleep habits and surroundings to improve sleep quality as much as possible.
• 슬로우러닝slow runningRunning at a sustainable paceRunning slowly at an intensity that can be maintained comfortably, with less emphasis on speed or records.
• SNS 피로증sns pirojeungFatigue felt from being excessively absorbed in social networking services.Fatigue felt from being excessively absorbed in social networking services.
• 소액주주운동soaekjujuundongSmall-shareholder movementActivities by shareholders with small stakes to protect their rights and improve transparency in corporate management.
• 소방수sobangsuPerson called in to resolve problemsA metaphor for a person dealing with or wrapping up a problem after it occurs.
• 소버 큐리어스sober curiousExploring social life with less alcoholAn attitude of consciously reducing or avoiding alcohol while exploring enjoyment and socializing without intoxication.
• 소버 이코노미sober economySpending beyond drinking cultureAn economic trend in which activities such as exercise, cafe visits, and experiences fill the space left by fewer drinking gatherings.
• 소비 절벽sobi jeolbyeokA sharp fall in household consumption due to a recession or similar factors.A sharp fall in household consumption due to a recession or similar factors.
• 소비 요정sobi yojeongAn affectionate term for someone who buys a lot or spends heavily.An affectionate term for someone who buys a lot or spends heavily.
• 소주 런soju reonA rush of consumers buying soju in advance before its price rises.A rush of consumers buying soju in advance before its price rises.
• 소주바리 한 잔만sojubari han janmanA meme from a scene in which an English song line was misheard as Korean asking for a drink.A meme from a scene in which an English song line was misheard as Korean asking for a drink.
• 솔리드 소비sollideu sobiA consumption style of keeping the same products or brands steadily over a long period.A consumption style of keeping the same products or brands steadily over a long period.
• 솔로프러너sollopeureoneoAn entrepreneur running a business alone. The source introduces it alongside a trend of starting businesses using artificial intelligence.An entrepreneur running a business alone. The source introduces it alongside a trend of starting businesses using artificial intelligence.
• 솔메이트solmeiteuA friend who shares one’s thoughts and feelings and understands one’s inner self.A friend who shares one’s thoughts and feelings and understands one’s inner self.
• 솔밍아웃solmingautAn attitude of communicating honestly about one’s condition and shortcomings rather than presenting a polished image.An attitude of communicating honestly about one’s condition and shortcomings rather than presenting a polished image.
• 솔로 이코노미solro ikonomiAn economic sector formed around the consumption and lives of people living alone.An economic sector formed around the consumption and lives of people living alone.
• 솔로 푸어solro pueoLow-income people whose circumstances force them to live alone even if they do not want to.Low-income people whose circumstances force them to live alone even if they do not want to.
• 솔로부대solrobudaeProudly unattached singlesA group of people openly and proudly identifying themselves as not having romantic partners.
• 솔로대첩solrodaecheopA large event where people without romantic partners gather to find a match.A large event where people without romantic partners gather to find a match.

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