Korean slang profile
D2C
D2C
An abbreviation for manufacturers selling products directly to consumers without going through distributors.
An abbreviation for manufacturers selling products directly to consumers without going through distributors.
- Expanded form
- Direct To ConsumerDirect To Consumer
- Other spellings
- —
- Earliest source found
- Dec 6, 2020
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
이 브랜드는 자사몰을 통한 D2C 판매를 늘리고 있어.
This brand is increasing D2C sales through its own online store.
02Documented history
- December 2020동아일보 covered manufacturers expanding their own online stores, explaining ‘Direct To Consumer’ as direct consumer sales and abbreviating it as D2C.[1]
03Origin & word formation
Short for ‘Direct To Consumer’. A 2020 동아일보 article gives the English form and explains it as direct sales to consumers. When and why it was first used could not be established.
Evidence for the origin explanationMedium
The expanded form and explanation were checked in one article. Who first used it and when could not be established.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- ‘언택트’가 불러온 ‘유통의 종말’…제조사↔소비자 직거래 ‘D2C’가 뜬다 (동아일보)Published Dec 6, 2020Original source checked Nov 13, 2026