Korean slang profile
가심비
gasimbi
Emotional value for money
A way of judging a purchase by how satisfying it feels compared with what it costs.
- Expanded form
- 가격 대비 마음의 만족(價心比)Emotional value for money
- Other spellings
- —
- Earliest source found
- Dec 19, 2017
- Documented trend period
- Second half of 2017~
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
조금 비싸도 가심비 좋은 선물이야.
It costs a little more, but it's a gift that feels worth it.
- Quoted from a source
‘가심비’(價心比·가격 대비 마음의 만족을 추구하는 것)가 새 소비 트렌드로 떠올랐다.[1]
‘가심비’ (pursuing mental satisfaction relative to price) has emerged as a new consumption trend.
English translation by Julimmal.
02Documented history
- Second half of 2017HS Ad's SNS big data analysis showed that the amount of mentions of 가심비 exceeded the amount of mentions of ‘가성비’, which considers price-performance ratio.[2]
- December 2017The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries and Food Trade Corporation (aT) selected and announced ‘가심비’ as one of the four restaurant trend keywords for 2018.[1]
03Origin & word formation
Yonhap News explains 가심비(價心比) as pursuing emotional satisfaction relative to price, presenting it as a spending trend that goes beyond 가성비. Who first used it or when it was coined has not been verified.
Evidence for the origin explanationHigh
Yonhap News explicitly gives the Chinese characters and meaning. When it was coined is unknown.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 새해 외식 트렌드는…가심비·빅블러·반(半)외식 확산 (연합뉴스)Published Dec 19, 2017Original source checked Nov 5, 2026
- 워라밸, 가심비, 관태기... 무슨 말인지 아시나요 (서울신문)Published Jan 3, 2018Original source checked Nov 5, 2026