Korean slang profile
나오미족
naomijok
Married women in their 30s and 40s who maintain youthful tastes and lifestyles on a stable financial foundation.
Married women in their 30s and 40s who maintain youthful tastes and lifestyles on a stable financial foundation.
- Expanded form
- 낫 올드 이미지Not Old Image
- Other spellings
- —
- Earliest source found
- Jun 27, 2025
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
젊은 취향을 유지하는 나오미족을 겨냥한 상품이라는 설명을 읽었어.
I read that the product targets 나오미족 who maintain youthful tastes.
02Documented history
- June 2025이투데이 introduced the meaning and usage of this expression.[1]
03Origin & word formation
Formed by shortening the English phrase ‘Not Old Image,’ explained as not looking old. A 2025 이투데이 column explicitly gives this formation. Who first used it and when could not be established.
Evidence for the origin explanationMedium
The abbreviation’s explanation and usage were checked directly, but who first coined it and when it was first used could not be established.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- [이투데이 말투데이] 폐문조거(閉門造車)/나오미족 - 이투데이 (이투데이)Published Jun 27, 2025Original source checked Nov 13, 2026