Korean slang profile
올빼미족
olppaemijok
Late-night discount shoppers in the source
A metaphor likening people active late at night to owls. In the checked article, it refers to consumers buying late-night discounted goods.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Feb 24, 1999
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
신선식품이 할인되는 밤이면 올빼미족이 매장을 찾았다.
On nights when fresh food was discounted, 올빼미족 visited the store.
02Documented history
No history documented.
03Origin & word formation
The 1999 material from 한국경제 introduced this expression and its definition. The first user and time have not been verified.
Evidence for the origin explanationMedium
The web article’s body and entered date were directly read. Its closing print date of February 25 is distinguished from the entered date of February 24. Local curl access was restricted and could not verify it automatically.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- [국민의 정부 1년] 생활혁명 : 소비 신조어 ‘히트’ (한국경제)Published Feb 24, 1999Original source checked Nov 15, 2026