Korean slang profile
PPL
PPL
Product placement
An advertising technique that places a product or brand within a movie, drama, or other program.
- Expanded form
- Product PlacementProduct placement
- Other spellings
- —
- Earliest source found
- Jul 29, 1998
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
드라마에 PPL이 너무 많이 나오더라.
There was so much product placement in that drama.
- Quoted from a source
미니미니 브랜드 인지도를 높이기 위해 적은 부담으로 지속적인 광고효과를 얻을 수 있는 일종의 간접광고인 PPL기법을 도입한 셈이다.[1]
To raise awareness of the Minimini brand, it introduced PPL, a form of indirect advertising intended to provide an ongoing promotional effect at a relatively low cost.
English translation by Julimmal.
02Documented history
- July 1998To raise awareness of the Minimini brand, it introduced PPL, a form of indirect advertising intended to provide an ongoing promotional effect at a relatively low cost.[1]
- June 2005Kyunghyang Shinmun: “PPL is a technique that seeks indirect advertising effects by placing products in specific TV programs such as dramas and documentaries.”[2]
03Origin & word formation
Short for “Product Placement.” The 1998 source from Electronic Times explicitly gives this explanation. Who first used it and when have not been verified.
Evidence for the origin explanationHigh
The explanation is explicit in the sources, and at least two sources use the same meaning. When it was first used is unknown.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 삼성전자, 오디오 인지도 제고위해 음반업체와 공동 마케팅 (전자신문)Published Jul 29, 1998Original source checked Nov 5, 2026
- [이코노 파일] 5분 간접광고에 8천만원 ‘물쓰듯’ (경향신문)Published Jun 30, 2005Original source checked Nov 5, 2026