Korean slang & trends · 10

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• 봄캉스bomkangseuA vacation enjoyed in spring.A vacation enjoyed in spring.
• 봄날의 햇살bomnarui haetsalAn expression comparing a person warm toward others to sunshine, introduced as a character’s nickname in ‘이상한 변호사 우영우’.An expression comparing a person warm toward others to sunshine, introduced as a character’s nickname in ‘이상한 변호사 우영우’.
• 본방사수bonbangsasuWatching a show as it airsMaking a point of watching a program at its originally scheduled broadcast time.
• 본진bonjinYour main fandom favoriteIn fandom, the singer or member someone is most devoted to.
• 보라바이트borabaiteuHands-on work that emphasizes gaining job experience and helping out rather than pay.Hands-on work that emphasizes gaining job experience and helping out rather than pay.
• 보라해borahaeA fandom greeting expressing trust and a wish to love someone for a long time.A fandom greeting expressing trust and a wish to love someone for a long time.
• 보트 슈즈boteu syujeuBoat shoesShoes designed to prevent slipping on a boat.
• 부청샹bucheongsyangI never saw that comingA Chinese meme expression meaning “I never thought of that,” used to emphasize an absurd twist.
• 부동산블루budongsanbeulluHelplessness and deprivation felt as rising house prices or jeonse deposits make housing choices difficult.Helplessness and deprivation felt as rising house prices or jeonse deposits make housing choices difficult.
• 부가티bugatiA short-video challenge in which someone pretends to drive a car before another person pulls them out of the frame.A short-video challenge in which someone pretends to drive a car before another person pulls them out of the frame.
• 부장인턴bujanginteonAn intern whose repeated internships have given them experience likened to a department manager's.An intern whose repeated internships have given them experience likened to a department manager's.
• 북 서핑buk seopingBrowsing across booksBrowsing multiple books in search of material or things of interest.
• 북부대공bukbudaegongA romance-fantasy role of a grand duke ruling a northern territory, or a nickname for striking looks or performances evoking that image.A romance-fantasy role of a grand duke ruling a northern territory, or a nickname for striking looks or performances evoking that image.
• 북캉스bukkangseuA vacation or break spent reading books.A vacation or break spent reading books.
• 북크로싱bukkeurosingPassing books on to new readersPassing a book one has read to others so multiple people can read it in turn.
• 북마크bukmakeuWebsite bookmarkA bookmark function saving website addresses for easy access later.
• 북스루bukseuruA library lending service where users reserve books in advance and visit to pick them up without face-to-face contact.A library lending service where users reserve books in advance and visit to pick them up without face-to-face contact.
• 북스타그램bukseutageuraemA name for hashtags and content used in Instagram posts sharing books or reading life.A name for hashtags and content used in Instagram posts sharing books or reading life.
• 북톡buktokA trend of sharing content about books or reading life on TikTok, or a name used for those posts.A trend of sharing content about books or reading life on TikTok, or a name used for those posts.
• 불안마케팅bulanmaketingAnxiety-exploiting marketingSelling products or services by excessively stimulating consumers’ anxieties.
• 불닭buldakVery spicy chicken dishA chicken dish seasoned very hot and then grilled or fried.
• 벌크업bulk upBuilding muscle massA process of building up the body through strength training and nutrition, with the goal of increasing muscle mass.
• 불멍bulmeongSpending time gazing blankly at a fire.Spending time gazing blankly at a fire.
• 부메랑 직원bumerang jikwonAn employee who leaves a company and later rejoins it, likened to a boomerang.An employee who leaves a company and later rejoins it, likened to a boomerang.

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