Korean slang profile
바로 이 맛 아닙니까
baro i mat animnikka
Heo Kyung-hwan’s catchphrase exaggerating the pleasure or fun of enjoying something. People also imitate his distinctive delivery and gestures.
Heo Kyung-hwan’s catchphrase exaggerating the pleasure or fun of enjoying something. People also imitate his distinctive delivery and gestures.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Aug 18, 2010
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
친구들과 마지막 퍼즐을 맞추니 바로 이 맛 아닙니까.
We put in the last puzzle piece together—바로 이 맛 아닙니까, isn’t this what it’s all about?
02Documented history
03Origin & word formation
NewsEN’s 2010 television coverage relays Heo Kyung-hwan’s account of turning something a taxi driver said into comedy material. City Life’s 2026 reporting introduces people enjoying his old catchphrase again through comments and challenges. The taxi story was told on a broadcast; the original taxi encounter was not independently verified.
Evidence for the origin explanationMedium
The meaning and usage were checked directly in the article. The original material and when the expression was coined need separate verification.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 허경환 유행어 "바로 이 맛 아닙니까?" 탄생비화 뭘까 (뉴스엔)Published Aug 18, 2010Original source checked Nov 12, 2026
- 나는 ‘영크크’인가 또는 ‘늙크크’인가…사회적 언어가 된 밈(meme), 젠지어 이해하기 [커버스토리] (시티라이프)Published Aug 3, 2026Original source checked Nov 12, 2026