Korean slang profile

모디슈머

modisyumeo

A consumer who changes or combines existing products to suit their own tastes.

Expanded form: modify(바꾸다) + consumer(소비자)modify (바꾸다) + consumer (소비자)
Other spellings: —
Earliest source found: Jul 25, 2026
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
기존 재료를 조합해 새 조리법을 만드는 모디슈머가 늘고 있대.
Apparently, more 모디슈머 consumers are creating new recipes by combining existing ingredients.

02Documented history

2026-07-25Dailian introduced the meaning and usage of 모디슈머.[1]

03Origin & word formation

Dailian gives Modify and Consumer and describes a consumer trend of reinterpreting existing products to personal taste. The article covers food and drink combinations. Who first named it could not be established.

Evidence for the origin explanationMedium

The definition and usage were checked directly in the source. When the term was first coined could not be established.

04Sources

Original titles and links are preserved. An English translation does not replace the original source.

SNS ‘꿀조합’이 신제품으로…식품업계, 모디슈머 잡기 경쟁 (데일리안)Published Jul 25, 2026Original source checked Nov 12, 2026