Korean slang profile
무해력
muhaeryeok
The comfort of harmless cuteness
The charm and comfort of something small, cute, and innocent that feels gentle rather than harmful or overstimulating.
- Expanded form
- Not documented
- Other spellings
- —
- Earliest source found
- Feb 17, 2025
- Documented trend period
- Not verified
This is the earliest source we have verified, not the date the term was coined.
01Examples, with English translations
- Example by Julimmal
이 동물 영상은 무해력이 넘쳐서 보고 있으면 마음이 편해.
This animal video is so gentle and cute that watching it puts me at ease.
- Quoted from a source
‘무해력’은 귀엽고, 작고, 순수한 것에 애정을 쏟는 모습이 특징으로[1]
‘무해력’ is characterized by its affection for cute, small, and pure things.
English translation by Julimmal.
02Documented history
- 2025-02-17Donga Ilbo introduced 무해력 as a 2025 consumption keyword that explains the consumption of cute character products.[1]
03Origin & word formation
A 2025 Dong-A Ilbo article describes a consumption trend favoring innocent, cute, harmless things. It supports a context of seeking comfort in small, pure-seeming subjects. Who coined it and when have not been verified.
Evidence for the origin explanationMedium
The source supports the meaning and usage context. As it is a single source, the earliest use and route of spread still need checking.
04Sources
Original titles and links are preserved. An English translation does not replace the original source.
- 올해 소비키워드 ‘데코덴티티·무해력’… 캐릭터 상품 마케팅 강화하는 유통업계 (동아일보)Published Feb 17, 2025Original source checked Nov 6, 2026