Korean slang profile

펀슈머

peonsyumeo

A consumer seeking fun in buying and using products, alongside function and price.

Expanded form: 재미(fun) + 소비자(consumer)재미(fun) + 소비자(consumer) (fun + consumer)
Other spellings: —
Earliest source found: Jan 16, 2020
Documented trend period: Not verified

This is the earliest source we have verified, not the date the term was coined.

01Examples, with English translations

Example by Julimmal
재미있는 포장 때문에 제품을 골랐다면 펀슈머의 선택일 수 있다.
Choosing a product for its amusing packaging may be a fun-seeking consumer’s choice.

January 2020매일신문 described product competition targeting consumers who prioritize fun.[1]

매일신문 gives ‘Fun+Consumer’ and explains it as consumers seeking fun in products. The first coiner and time of use could not be established.

Evidence for the origin explanationMedium

The explanation in the body of the source was checked, but the first user could not be identified.

Original titles and links are preserved. An English translation does not replace the original source.